Headline

THE INDUSTRY’S
EASIEST-TO-USE DEMAND SIDE PLATFORM

Basis DSP provides a unified, enterprise platform and best-in-class services to simplify, enhance, and improve return on your digital media investment. Our programmatic advertising platform is highly intuitive, complete with all the tools buyers need to easily execute cross-format and cross-channel campaigns via self-service or managed service.

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OMNI-CHANNEL WITH
A FOCUS ON MOBILE

Commitment To Omni-Channel

The DSP supports display, social, video, and mobile channels, including smartphone and tablet apps, mobile web and mobile video campaigns.

Strong Focus on Mobile

The DSP is architected for mobile from the ground up. Roughly 55 percent of our inventory is mobile, evenly split between app and browser.

Video Exchange Integration

Basis DSP is integrated with some of the biggest programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.

Mobile Targeting

We target for mobile using devices IDs instead of cookies, allowing greater flexibility and precision.

REAL-TIME PERFORMANCE

No Delays

Unlike other platforms, Basis DSP does not delay reporting on key performance metrics.

Optimize Instantly

Critical decisions can be made in real-time, allowing buyers to adjust and manage budgets more efficiently after on-the-fly.

On-the-Job Learning

Real-time optimization allows team members to improve their programmatic advertising skills while they work.

PRIVATE MARKETPLACES (PMPs)

Basis DSP includes access to a private marketplace directory with over 1,000 curated deals from over 150 publishers.

Thanks to Centro’s direct relationships with publishers, these deals have been pre-negotiated and tested, making them easy-to-use. PMPs provide advertisers access to inventory not available in open RTB or that sell out quickly, such as deals specialized for viewability, connected TV, digital video, and more.

Users can utilize an intuitive search interface to discover PMPs for their campaigns based on a myriad of options, including format, device types, category, exchange sources, and more.

ROBUST FRAUD PROTECTION AND BRAND SAFETY

Pre-bid fraud protection is in place automatically, at no extra cost on Basis DSP. Using a combination of proprietary technology, routine human monitoring, and best-in-class fraud detection partners, Basis DSP automatically prevents bidding on known bot traffic, spoofed/laundered domains, fraudulent apps, and more.

The Centro platform ops team routinely reviews this data and blocks sources with excessive non-human traffic. The team also manually checks domains for suspicious traffic patterns and actively manages a list of IP addresses that are blocked if traffic patterns suggest they are non-human.

Agencies and marketers gain peace of mind knowing that ad dollars are not going to waste. Finally, brand safety technology ensures ads are being shown in contextually brand safe environments.

HYPERLOCAL TARGETING

Follow and Find.

Find customers at the right place and the right time for your business.

Target with Precision.

GPS information from individual mobile devices gives you exact location — target based on coordinate and radius.

Time it Right.

Upload your mobile device IDs quickly and easily and target mobile consumers right away.

STRATEGIC INTEGRATIONS

Data Providers

Basis DSP is integrated with more than 40 major data providers. You can choose from tens of thousands of contextual, demographic, in-market, interest, and mobile segments in our intuitive campaign creation tool. And if you want to on-board your own data, we have certified the leading DMPs. We also continuously evaluate new data partners, with a special focus on mobile and emerging targeting.

Inventory

Basis DSP is integrated with over 30 ad exchanges, SSPs, and supply sources. These partners provide us with programmatic access to the billions of display, video, mobile, and native ad impressions. We catalog the volume and CPMs daily to help you discover new opportunities. New supply sources are also added on a regular basis, giving you access to the widest array of inventory and formats.

Approved Vendors

Basis DSP works with the top ad servers, monitoring services, attribution vendors, and more. Giving you access to the widest array of inventory and formats.

CHOOSING THE RIGHT SERVICE MODEL.

WHICH ONE ARE YOU?

MANAGED
SERVICES

Require fully supported campaign management

Want reporting and insight delivered as needed

SELF
SERVICE

You’re staffed and ready to take the reins

Want full control and access to the UI

RAVING FAN
SERVICE

In-House Expertise

Our more than 60 in-house experts handle all elements of campaign management on behalf of our clients, from campaign setup and execution to insights for optimizing performance.

Training And Education

We offer extensive resources for training and education, including Centro’s comprehensive training program to get you and your team up and running in no time.

Customer Success Team

Our more than 40 Customer Success professionals provide ongoing advice and support.

More For Less

Our business model enables us to deliver higher service levels at lower commitments relative to other platforms.

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Contact Us: 844.446.4440

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